How can I help you?
You've started before. This time, you'll finish.
1-1 coaching that fits around your life. Build strength, simplify your food, and finally see the results you've been working towards.
- built lasting habits
- 94%
- feel stronger and fitter
- 91%
- improved their recovery
- 85%
- sleep and feel better daily
- 74%
Based on client feedback after 3 months of coaching.
The problem isn't motivation. It's not having the right plan.
After 10 years coaching people like you, I know exactly why most plans fail and how to make sure yours doesn't.
I start well, then real life takes over.
A work trip. A deadline. A difficult week. And suddenly the routine you built is gone. Generic plans don't account for your life but mine does.
I'm putting in the effort but my body isn't changing.
Training without the right structure is like working hard in the wrong direction. Effort alone isn't enough!
I have no idea what to eat and every article says something different.
I give you one simple approach that works for your body and fits how you actually eat.
I know what I should be doing. I just can't make myself do it.
Consistency comes from having the right structure and someone in your corner. That's exactly what this is.
The difference between success and frustration isn't effort. It's having a plan built specifically for you.
Real people. Real lives. Real results.
40kg lost
I started 2025 at around 134 kg and began my weight loss journey with the basics like walking 10,000 steps a day and cutting out added sugar. A few months later, I added a calorie deficit of 1,500–1,600 calories and increased my steps to 15,000–20,000. I started strength training feeling nervous, but it soon became something I enjoyed. Now I weigh 93 kg, over 40 kg down from where I started. I’m incredibly grateful for this journey, it has been life-changing in more ways than just weight loss.
Jack
8kg lost while eating out for work every week
I am so glad to signed up to this programme! It was my first experience of online coaching, but James has been an incredibly supportive and understanding coach. My biggest challenge has always been diet, but we found a way of balancing what I eat without it taking over my life. My job means I eat out a lot, but James gave me a system to still get results - I have actually lost 8kg now!
Sophie
Consistent results from day one
This has been the best fitness experience. The structure is always clear and engaging; it changes often enough to be interesting but stays consistent enough to feel comfortable with each workout. I’ve seen real gains because of the consistency of the check-ins, the coaching, and the responsiveness of the programme. Cannot recommend this highly enough.
Matthew
A 3-Step System That Delivers Results
A one size fits all approach does not work. Each programme needs to be created and tailored for you to make it easy to follow.
I understand your life
We start with a conversation about your goals, schedule, and lifestyle, because the best plan is one that actually fits how you live.
Your plan is built
I create a fully custom training and nutrition plan for you. No templates. No guesswork. Everything designed specifically for your body and your goals.
You get my support
Weekly check-ins, daily app support, and ongoing plan adjustments mean you're never on your own. I explain the process so you know exactly what to do.
Ready for me to be your coach?
Start NowWhat’s included?
Everything you need to feel your best
Every single element is created for you, adjusted as you progress, and supported week by week.
LFG 1-1 Coaching Plan
- ✔ Training plan built for your body and your schedule which is updated monthly
- ✔ Nutrition guidance that works around real life (eating out, travel, busy weeks included)
- ✔ Weekly check-ins to review progress and adjust the plan
- ✔ Message me any time via the app — questions answered the same day
- ✔ Track every session, monitor progress, and follow workouts step-by-step
£249/month.
Cancel anytime after 3 months. Most clients stay, because it works.
Book a free call. We'll talk about your goals, your current situation, and exactly what we'd build together. No pressure. Just a conversation about whether this is right for you.
Meet your coach
I'm James (AKA London Fitness Guy) and I've spent over a decade coaching people who are good at everything except this.
Busy professionals. People who travel constantly for work. People in their 30s and 40s who've tried the apps, tried the gym, tried the diet plans and are quietly frustrated that none of it has stuck.
I know why it hasn't worked. And I know how to fix it.
I don't hand you a plan and wish you luck. I build something around the life you actually have (the late nights, the work trips, the weeks where everything falls apart) and I stay with you through all of it.
Most of my clients have tried everything. They just hadn't tried working with the right coach.
London Fitness Guy
Frequently asked questions
90% of clients are new to online coaching. You aren't alone, check to see if your question has already been asked.
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