How can I help you?
You've got the commitment. What you need is the structure.
1-1 running coaching that builds speed, strength, and endurance around your race, your schedule, and your life. 100% of my runners hit a PB.
You’re putting in the work. So why aren't you seeing the results?
Most runners don't need to train harder. They need a better plan.
I'm putting in the miles but I'm not getting faster.
Most runners struggle to balance their training weeks. It’s not just about running, it’s about giving you a weekly structure that means you can perform at your best every day.
I keep picking up the same injuries.
Most running injuries are preventable. They happen when training loads increase too quickly or when strength imbalances go unaddressed. I build injury prevention into the programme from day one, not as an afterthought.
I don't know how to fit strength training in alongside my running.
Runners who strength train run faster and stay healthier. I structure your strength work to complement your running, not compete with it.
I have a race coming up and I don't want to blow it.
Race-day performance is built in training, not on the day. I work backwards from your race date to build a programme that peaks at exactly the right moment.
My training has to fit around a demanding job and a busy life.
I've coached doctors, professionals working long shifts, and parents training around young children. The programme is always built around the time you have, not the time you wish you had.
The difference between hitting your goals and missing them is rarely effort. It's having a plan built specifically for you.
100% of clients improve their performance and achieve PBs!
You have a goal, but you need help achieving it.
Having coached 100's of runners to achieve their goals, I have seen the same challenges presented time and time again.
That is why I built this 1-1 coaching programme to address 5 key areas and provide a solution.
Strength training
Preventing injuries
Structuring your week
Pacing your runs correctly
Balancing your runs
Every single runner I've coached has hit a personal best.
Ben took 35 minutes off his New York Marathon time — his fastest marathon yet. Hind completed her first half marathon as a new mum, ahead of her goal time, on a plan built around a young baby and a demanding schedule. Naeema ran her first half marathon and enjoyed every mile. Hannah ran a Richmond 10km PB using heart rate training for the first time.
Different races. Different lives. Different goals. All personal bests!
That's not luck. That's what a plan built specifically for you actually delivers.
Hinna, Tokyo Marathon
Hannah, Richmond 10k
Benjamin, NY Marathon
Hind, Palma Half
Naemma, Royal Parks Half
Harriet, Copenhagen Half
Working with James and his online platform has been fantastic. I attempted my first half marathon last month, and James’s program offered clear consistent weight workouts and run plans that gradually built my strength and endurance to meet my goals for the race and it was fun doing it. The app-based interface also allowed me to be in touch with James for any and all of my questions. It’s been a very rewarding experience. Thanks James!
Naeema, Royal Parks Half
James is an exceptional 1:1 coach (and a great human being) and I recommend him without hesitation. I came to him wanting marathon PRs and better strength for running; he took the time in our first consultation to absorb every detail about my training history, nutrition, lifestyle, and goals, then built a plan that felt genuinely tailored to me. His coaching platform is intuitive, and he stayed closely engaged through regular in-app check-ins. By the end of our training block, I ran a 35-minute PR on the NYC Marathon course (and my fastest marathon yet!).
Ben, NY marathon
James has been incredibly supportive and adaptable throughout my training journey. As a mum with a young baby, finding the time and energy to train wasn’t always easy, but James tailored my plan perfectly around my schedule. His constant encouragement and moral support kept me motivated, even on the tougher days. I wasn’t originally a runner, but thanks to his guidance and coaching, I not only completed my half marathon — I beat my goal time. I couldn’t have asked for a better coach!
Hind, Palma Half
Your ability to listen, adapt, and create a plan that truly worked for me - not just in terms of performance, but also my schedule and well being - made all the difference. I can’t thank you enough for your patience, encouragement, and expertise throughout this training session. I couldn’t have done it without you!
Hinna, Tokyo Marathon
James has introduced me to new coaching methods and increased my interest in metrics / heart rate training. The results have been fantastic and I can’t wait to achieve more running PBs with his expertise!
Hannah, Richmond 10km
A 3-Step System That Delivers Results
A one size fits all approach does not work for runners. Each programme needs to be created and tailored to the individual to manage stress, progression and enjoyment.
Personal Assessment
We start with a call to review your goals, schedule, and lifestyle.
Custom Plan
I will then a build you a custom plan that fits seamlessly into your life. All your runs and strength workouts scheduled for the month!
Progress Checks
Through weekly check-ins and 24/7 support I will ensure you have all the tools to achieve your goals.
Ready for me to be your coach?
Start NowWhat’s included in the programme?
As a qualified PT and Run Coach, I will provide all the tools you need for success. No shortcuts or stone unturned, I will make you a better runner!
LFG 1-1 Coaching Plan
- ✔Personalised Run plan
- ✔Personalised Strength plan
- ✔Nutrition support
- ✔Weekly check-ins
- ✔Direct message support
- ✔Access to my coaching app
No cookie-cutter plans, everything is created for you
3 months minimum term, because results take time!
Still need more information? Book your free consultation call with London Fitness Guy.
Meet your coach
I'm James (AKA London Fitness Guy). I coach runners who are serious about improving, but don't have unlimited time to train.
Over the past decade I've helped hundreds of runners hit PBs across every distance, 5km to marathon, including events in New York, Tokyo, Copenhagen, and London.
My approach combines structured run programming, targeted strength work, and nutrition support. The fastest runners aren't just the ones who run the most. They're the ones who train the smartest.
I've coached doctors, marketing professionals, and people with demanding shift work who train at 5am because it's the only time they have. Whatever your schedule looks like, I'll build around it.
Every client I've coached has hit a personal best. I don't say that lightly.
London Fitness Guy
Frequently asked questions
90% of clients are new to online coaching. You aren't alone, check to see if your question has already been asked.
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